SMALL BUSINESS SUCCESS DURING THE PANDEMICNOW IS THE TIME TO INVEST IN ONLINE MARKETING!
A Crisis Is an Opportunity
For many people in small businesses already under tremendous stress in the pandemic online marketing and the maintenance of a company website may seem like something that can wait. This attitude is a mistake. First and foremost, with people in all walks of life, from attorneys and doctors to reporters and consultants working from home more and more business and sales searches are conducted online.
Second, the pandemic has made it more and more possible for services and products E-commerce and E-business is thriving. Here is an interesting quote from one of our Legal Professionals:
“Like everyone else, the pandemic has impacted our business dramatically. We have had to send our team home to work in a safe place. We shut our office but kept our website updated regularly and maintained our online marketing. My philosophy is that you maintain your investment in marketing and sales in a time of crisis. This has been a good move for us as we have adapted by offering a variety of our services electronically and via Zoom.”
-Charles (President of a Litigation Support firm)
Your Website Is Your Most Reliable Representative
Now is not the time to let your website go out of date. Now is the time to invest in a new site and re-invest in digital marketing and advertising. With companies like Amazon and Netflix thriving during the pandemic we are experiencing first-hand the impact of the business world changing and evolving to more digital platforms.
Sophia Press Releases: Organic, Powerful, Permanent
ANNOUNCEMENTS AS STORIES The press releases is one of the oldest forms of marketing in the written word. In the world of the Internet, the online profusion of content means a press release must stand out in order...
The Art of the Multimedia Interview
MULTIMEDIA CONVERSATIONS The best interviews are those that appear to be conversations between the interviewer and the subject. In the past, celebrities like Barbara Walters and Charlie Rose, Mike Wallace and...
The Power of a Picture
THE DIFFERENCE BETWEEN AN IMAGE & A PICTURE Every day we are bombarded by images of a nearly infinite variety. On social media, on our televisions, on our computers, in our magazines and newspapers, books and tablets it is estimated human beings consume more than...
VISIONARYSOPHIA: Visionaries in Words & Pictures
THE LONG VIEW & VISIONARIES VISIONARYSOPHIA celebrates the long view with profiles on magnificent people doing beautiful things and thinking without the traditional constraints of our time. The long view is a way of seeing and a way of thinking about the future...
What Is an “Everyday Hero?”
HEROISM AND THE EVERYDAY The word "hero" is one of those terms that everyone has an opinion about. Heroes come from myths and movies, from literature and history. But what about those heroes right in front of our eyes? What about the daughter who takes care of an...